High-ticket coaching launch
Multi-million dollar paid book launch.
- /Rebuilt attribution across Meta, Hyros and GHL.
- /Found a 2.8x lead over-count.
- /Fixed the math before scaling.
Media buyer. Operator. Builder.
I spend money on adsso you make morethan you spent.
Meta, Google, YouTube. Direct response only. I run my own brands with the same playbook I run for clients, so every dollar has to earn its keep.
Meta AdsGoogleYouTubeHook banksCreative testingAttributionFunnel mathSubscription economicsLaunch systemsAgent automationMeta AdsGoogleYouTubeHook banksCreative testingAttributionFunnel mathSubscription economicsLaunch systemsAgent automation
$0M+
managed spend
0 figure
launches run
0
owned brands
0+ years
buying media
no fluff
What I actually do
Paid media buying
Meta, Google, YouTube. Daily hands on the account. No junior team, no black box.
Creative strategy
Hook banks, persona maps, testing rhythms. Ads are a volume game with rules. I have the rules.
Tracking and attribution
If the numbers lie, the decisions lie. I build the tracking stack so you know what actually works.
Systems and automation
Reporting, anomaly alerts, launch pipelines. I build the machinery so scale does not depend on heroics.
ads on
Work
Veteran-owned apparel
Full creative system across collections.
- /Agency briefs that creatives can run with.
- /Hook flywheel.
- /Weekly iteration cadence.
ClickFunnels ecosystem
Challenge and event campaigns.
- /35-hook bank across 5 personas.
- /Script audits.
- /ASC builds.
Plus my own brands: STEM Testers, Mindworks, Curious Ones. I eat my own cooking.
the process
How I work
01
Audit the numbers first.
No spend moves until the tracking tells the truth.
02
Build the hook bank.
Angles by persona, written to be tested, not admired.
03
Test fast, kill faster.
Clear rules, short windows, no pet ads.
04
Scale what survives.
Push the winners, protect the margin, repeat.
built in house
Systems
adhub — live
I build the tools I use. Multi-client reporting, anomaly detection, and launch pipelines running on my own hardware. Boring on purpose. Reliable on purpose.
no fluff
About
I am obsessed with the numbers. Every dollar in has to earn more than a dollar out, or I cut it. That is the whole job, and I do it every day.